A bit more about me

My name is Ann and I'm a 23-year-old woman currently residing in Canberra. I'm about to finish my double Bachelor's degree, specialising in marketing communication and creative writing. I have a passion for content writing, social media and learning from people. With this in mind, I'm always eager for new challenges and experiences. I want to explore everything marketing has to offer.

My
Story

How I got here

If you asked me five years ago what I'd be studying, I would never have guessed marketing. After immigrating from South Africa at the age of 15, I had absolutely no idea what I wanted to do. At school I often found myself in English and media courses, such as film and journalism, but never truly found a passion for anything but writing.

Fast forward to 2019. I enter my first week of university, ready to start my creative writing degree, only to realise I no longer have that passion to be an author. I still loved writing but wanted a career where I could combine this interest with something new. Determined to give something else a go, I transferred into the Art and Communications double degree on a whim and I haven't looked back since.

Through the various units with experienced tutors, team-based exercises and work experiences, I come to find a love for the versatility marketing offers. I've been able to combine my previous experiences in media and English with something new, and I'm so excited to see where I go from here.

Work experience

August 2021-present

Media and Content Assistant
Style Curator

As part of my university studies, I had the opportunity to gain industry experience through an internship at Style Curator. This internship turned into a part-time position at which I am currently employed.

Key responsibilities include:

Content writing.
- Writing engaging and factual blog content.
- Ensuring all created copy is readable and SEO optimised.
Social media management.
- Current platforms include Facebook, Instagram, TikTok and Pinterest.
- Daily tasks include responding to customer queries, ensuring all content is posting consistently and organising paid content.
Ensuring Pinterest is kept up-to-date with blog content.
- As the lead manager over Pinterest, I am responsible for ensuring continued growth.
  - Since starting mid-2021, I've helped grow Pinterest from 70,000 to 95,000 followers.
  - Through creating and implementing Pinterest Idea Pins, I've helped gain over 750,000 impressions organically on the platform.
Ideation and creation of blog and social media content.
- Completing trend and analytics research to determine the best content.
  - Tools include Semrush, Pinterest Trends, Pinterest Business Hub and Meta Business Suite.
- Creating visual content to further enhance content reach such as video (for Instagram Reels or TikToks) or Canva graphics (for blog posts).
- Assisting in product photo shoots.

October 2016-January 2022

Swim Instructor/Supervisor
Kingswim Deakin

Key responsibilities included:

Identifying student skill mistakes and communicating them clearly.
Building professional interpersonal relationships with students and their guardians.
Communicating any issues with fellow supervisors and staff members.
Assessing students for advancement.
Communicating assessment results with parents/guardians.
Assisting in special events (e.g. race nights).
Monitoring the pool deck to ensure there is no danger.
Teaching children of varying ages and skill levels.

April 2021-October 2021

Floor Staff
The Auction Barn

Key responsibilities included:

Communicated product information to customers.
- Kept customers informed about product purchases.
- Communicated and worked with customers on special orders (e.g. items we were unable to post).
Wrote product descriptions for online sales.
- Researched item value and determined priority listings.
- Wrote engaging descriptions to encourage bidding.
Set up lot displays.
Packaged and posted product.

June 2019-January 2020

Retail Salesperson

Priceline Tuggeranong

Key responsibilities included:

Customer service on tills and store floor.
Upselling products.
Hitting KPI targets.
Following open and close procedures.
Store maintenance.
- Ensuring all available items are packaged on shelves.
- Cleaning.

December 2017-August 2018

Boostie

Boost Juice Woden

Key responsibilities included:

Following open and close procedures.
Cleaning the store.
Ensuring top customer service on till.
Following Boost Juice smoothie recipes to high standard.

All in all, I find I'm a very visual person and this has led me to many hobbies. In my spare time, I'm often hanging out with friends or family, nose deep in a book, knitting up something new, or destroying some post-apocalyptic creature in Fallout 4. A love I've carried since my high school media days is photography and I've shared some of my favourite photos here!

My latest projects