Aeroplane Jelly print ad campaign

For almost 100 years Aeroplane Jelly has been Australia's favourite jelly. However, with the rise of fancy kid's food products, Aeroplane Jelly has gone out of fashion.

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With perceptions that Aeroplane Jelly is out-dated and full of sugar, my team's objective was to create a print media ad that repositions Aeroplane Jelly as an attractive and fun treat.

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Benefits of Aeroplane Jelly include being easy and quick, and our team felt this would be a solution that would resonate with our target audience (Mums). As such, the print ad was designed to highlight that Aeroplane Jelly as a quick and healthier snack option, giving Mums have more time to be focused on the important things. 

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My primary role in this campaign involved concept ideation and copywriting. The ad mockup was created by a fellow team member.